Part two of a series discussing the messy, messy world of creative services pricing.
"How much do you charge to design a website?"
The range can be super vast and the process like a gameshow. So here are some things to keep in mind. This general overview covers value for your money and why it’s important to consider things beyond cost.
The last article I wrote covered logo design pricing. The first question to help bring things into perspective was—“What is the logo for?”
A small business website really is the same sort of animal on the face of it. Understanding what it’s for and what role it plays in the marketing cycle helps put a few pricing parameters in place. Is the website a direct catalyst to make sales, like an online store, or more of an online capabilities brochure?