Part one of a series discussing the messy, messy world of creative services pricing.

"How much do you charge to design a logo?" Usually the answer is the dreaded—it depends. It depends on what it's for. What role does it play? What will it be doing for the brand? If the answer is, "It's a very important part of our brand. It is a cornerstone of what the brand represents and needs to say something about what we do!" Or, "I just need something for my business card." Generally speaking, how you answer what it's for will be a pivotal deciding factor in how much energy is put into the conception, and ultimately, how much it will cost. 

Logo design is both an art form and a business discipline. When done right, it's equal measure business and art. Understanding it's function and role in what you're doing g...

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